Hey! My name is Selva and I'm a designer of all sorts.

I like to try unusual but delicious cake experiments and create art! I'm a creative designer and an enthusiastic cake eater. Like most of you, I’m a home cook but with an intense passion for cake and anything sweet! 
This is why our cake mixes have a homemade or made-from-scratch feel to them, which makes each of them special. However, I believe that the best quality ingredients provide the best results without copious amounts of sugar. I also like to try things out of the box, so we stand out from the crowd with innovative flavours in our cake mixes.


Currently we have 8 cake flavors, and every recipe is expertly developed to ensure that when you bake at home, the results feel the same as a bakery. Our cake mixes are different because we have options for vegans, vegetarians and non-vegans, making our products more flexible. We are so passionate about trying new recipes and techniques that we even have our own Youtube channel where I showcase all kinds of cake recipes. There are even recipes that we will eventually use in our pastry studio, so make sure to check out our videos or instagram!
Eventually, we will open a pastry studio to take orders for custom cakes and cookie-based donuts! The plan is to bake everything from scratch with an artistic flair. The experience of enjoying our freshly baked goods in the form of art is what will make them incredible and fun! Ranging from hyper-realistic florals to flashy geometric pop art designs, every confection will be unique and beautiful, entirelymade by hand. Soon to be available online.


Since Iconicake is a wildlife ambassador for rainforest rescue, we make sure that everything we make is responsibly sourced with more plant-based and recyclable or compostable options. Our mission is to make treats with natural flavours and colors based from fruits and vegetables. 
Sometimes we add the option for vegan sprinkles in our cakes which is the only item that is not natural; however we ensure that the sprinkles are sourced from a reputable supplier with exceptional ethical standards. The sprinkles are always included in a separate package, so if you want to keep the cake all natural simply omit the sprinkles. All our products are sourced and manufactured within the United States and Canada with an amazing team of suppliers.


I'm so lucky to have a team of wonderful cake enthusiasts with a sweet tooth who love what they do! Our passion for sweets and friendship is what made this shop happen! At Iconicake, we make every day a celebration! This way, no one has to wait for good times to knock at their door and share the love with something sweet.