Get the batter whipping and pop your oven mitts on.
We’re going to bake our brownies off to create epic desserts that taste as good as they look!

Canadian entrepreneur, bubbly story-teller, enthusiastic home baker, and designer of all sorts - Selva Sonali, transforms everyday desserts into something extraordinary by using accessible ingredients with options. With a shy over 50 solid recipes split into 5 fun chapters there’s something for everyone starting from the basics.

CHAPTER 1

Focuses on making frozen and cold desserts without the hassle of baking. The perfect chapter for those who are to gradually ease into baking. Plus, who wouldn’t love to make ice cream with a Bollywood twist without the need of an ice cream machine?

CHAPTER 2

Is for cookie monsters or those who know one. Need to feed a crowd without too much fuss? Measure, mix, chill, bake and glaze – and bam! You’ll learn to make cookies without fiddling around too much over small things.

CHAPTER 3

Ready to up your baking game? We’ll focus on popular cakes and pastries. You’ll be taught to take risks by adding veggies in desserts! Wait till you try the Devil’s Food cake with a twist. No one will ever believe you that it’s vegetarian and packed with zucchini!

CHAPTER 4

We’ve saved the best for last. An entire chapter dedicated to more than a dozen flavored, glazed and decorated donuts. If you always wanted to make the iconic donuts from Iconicake’s Instagram, this is it!

This hard cover book measures around 9x10” contains 152 pages and 5 complex pop-ups that open up as high as 18 inches! Each pop-up spread is meticulously hand-assembled by experienced paper engineers to keep you entertained.

get more information about the launch date

HEY - IT’S ME, SELVA!

My name is Selva Sonali and I’m a curious designer with a sweet tooth. Since I was a kid, I’ve had a soft spot for Roald Dahl’s books, and my most favourite was Charlie and the Chocolate Factory. I always knew creativity and art were for me. Plus, I love to eat—who doesn’t?

Like most of you, I’m a home cook. But my solid understanding of baking science has helped me create scrumptious, simple, easy-to-whip-up treats with a designer’s touch. Sharing what I make and connecting with others is what keeps me cheerful and packed with energy

In 2015, I started writing down recipes for this cookbook project. As I continued to fine-tune my book in 2017, I joined Instagram and began to share my donut creations. 7 years later, now the design and recipes in the book is complete and will be released in the fall of 2020. I can’t believe 6 years of work have been put into this tasty book, and I am so excited to share my vision of design combined with food science and a touch of sweetness.

UPCOMING SHOP ICONICAKE!

ICONICAKE is an up and coming e-commerce modern cakery based in Montreal, Canada.
Due to the current situation with Covid-19, we will only be shipping products internationally from January 2021.

The experience of enjoying cakes in the form of art with all-natural ingredients is what makes them incredible and fun with a nutritional twist at times! Ranging from hyper-realistic florals to flashy geometric pop art designs, every confection is unique and beautiful, entirely made by hand.

Each baked good is made with ethically-sourced ingredients such as cage-free eggs, grass-fed butter, real organic vanilla beans, petroleum-free food colors and the highest quality edible decorations, all sourced within North America. Therefore, not only do they look good – they taste delicious and every cake is baked from scratch each day to ensure freshness.

We specialize in 38 cupcake and 22 cake-based cookie flavors, where every recipe, is expertly developed to ensure that the sweetness level is, balanced without being too cloying. Since only quality ingredients are used – each cupcake is flavorful. Frostings are made with precision to create a fluffy cloud of buttery goodness that has a silky texture.

At ICONICAKE, we make every day a celebration! So, don’t wait for good times to knock at your door and share the love with something sweet. Opening in 2020! In the meanwhile follow us on instagram to get the latest scoop on what we’re upto! Want to try a recipe from the book, “Incredible”? Check out our stories!