Dreams do come true
The cake your fruits and veggies always dreamed of becoming.
You just upgraded dessert and your taste buds are about to thank you!
You just upgraded dessert and your taste buds are 
The cake your fruits and veggies always dreamed of becoming.
We reinvented cake with real, wholesome ingredients that are seriously delicious—all the indulgence, made better. Source of essential vitamins and minerals from whole foods.
Bake it at home or make a single serving in under 60 seconds. Don’t forget to check out our fun novelty items too!
Welcome to the Club!
A whole lot of cake, a dash of fun, plus regular giveaways and delicious surprises.
Dessert is made for indulgence—but cake made with real fruits and vegetables is something new. We bring together wholesome ingredients and seriously delicious taste, so you can enjoy it whenever the craving hits.
Too often, desserts force a choice between indulgence and better ingredients. Iconicake brings both together—seriously delicious dessert made with real food ingredients and less sugar.
of added sugar intake in the U.S. diet comes from ultra-processed foods.¹
of the free sugars consumed by Canadians come from ultra-processed foods.²
Sometimes you have to experience it to believe it
There are plenty of cakes on the market—but only ours redefines what indulgent cake can taste like.
Todd Maffin helped bring Iconicake to a wider Canadian audience, generating significant brand visibility and contributing to the successful launch and nationwide growth of our products.
11/08/26
Amber Grant names Iconicake its December winner, awarding the Montreal-based company funding to support its expansion into the U.S. market and continue redefining guilt-free desserts.
1/22/26
