Devilish Chocolate

5.0
Rated 5.0 out of 5 stars
115 Reviews
$14.99

So rich, so fudgy, it’s basically magic.

Don’t let the decadent chocolate flavor fool you. Behind every rich, indulgent bite is a cake that’s doing a lot more than you’d expect. With a super-moist crumb and a fudgy yet surprisingly light texture, it’s a chocolate lover’s dream come true. The twist? It’s made with over 10 different fruits and vegetables, including our hidden mean green blend. Think of it as a mean green salad disguised as cake—except way more delicious.
Why you'll love it
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Source of dietary fibre
From real fruits and veggies

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Plant-Based Goodness
Made with 100% naturally sourced ingredients from around the world

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Jam-packed with fruits and veggies
Made with +10 micronutrient powered superfood ingredients

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Wholesome Grains
Made with wheat flour, brown rice, quinoa, oats, and chickpeas

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Lower Sugar
No processed sugar alcohols or artificial sweeteners

How to make it

You’ll need
¾ cup plant-based or dairy milk
¼ cup oil


What to do
Preheat oven to 350°F. Whisk milk, oil and Iconicake's Berry Red Velvet cake mix. Mix until combined. Pour batter into 6 greased or lined muffin tins or 7” cake pan. Bake for 17-20 minutes. Cool 10 minutes or at least 30 minutes before frosting. Enjoy!


Need to crush that sweet craving ASAP?
Add 3 tablespoons of cake mix to a mug, then add 2 tablespoons of any milk and 2 teaspoons of oil. Mix well until smooth. Microwave for 50–60 seconds. Let it cool slightly, then enjoy straight from the cup!


Want something extra?

  • Toss in ¼ cup of raspberries for a delightful contrast
  • Stir in ¼ cup chocolate chips before baking
  • Swirl in 2 tablespoons of peanut butter before baking
  • Add 1 teaspoon of espresso powder for deeper flavour
  • Replace ¼ cup of milk with raspberry jam before baking
Wholesome Ingredients
Satisfies Sweet Cravings
Easy to Bake

What's Inside Every Slice

We use only real fruits and vegetables — no artificial flavours, no concentrates.

Ingredient

10%

Iron — equivalent to 5 cups of kale

Ingredient

56%

Vitamin K — equivalent to 3⁄4 cup of broccoli

Ingredient

10%

Thiamine — equivalent to 5 ½ cups of celery

Ingredient

11%

Niacin — equivalent to ⅓ cup of cooked brown rice

Ingredient

13%

Folate — equivalent to 1 ½ cups of spinach

Ingredient

10%

Manganese — equivalent to 2 cups of cabbage

Ingredient

15%

Selenium — equivalent to 1 ½ cups of cooked quinoa

Ingredient

6%

Phosphorus — equivalent to 1 ½ cups of cubed sweet potatoes

*equivalencies from the US Department of Agriculture Food Database

Devilishly Good

Nutrient-rich and totally plant-powered, our Decadent Chocolate Cake delivers all the rich, fudgy flavor you love—without the sugar crash or questionable additives. Packed with 12 fruits and vegetables, plus fiber to support gut health, it’s dessert that actually does something for you. You can take a risk with this one—we promise you won’t taste any of the greens.


The Good Stuff
❤️ Source of dietary fibre
🌾 Made with 4 nutrient-dense whole grains and legumes
🌿 Packed with 12 superfood fruits and mean green veggies
⭐ Excellent source of Vitamin K and Copper
⚡ Made with micronutrient-powered plant ingredients
🍭 40–50% lower in sugar than leading commercial brands


Ingredients
Grain and legume powder blend (unbleached wheat flour*, brown rice*, chickpea*, quinoa*, oatmeal*), Sugars (evaporated cane juice*), Cocoa powder*, Fruit and vegetables powder blend (kale*, spinach*, broccoli*, celery*, cabbage*, beet*, carrot*, sweet potato*, dates*, apple*, tomato*, parsley*), Jerusalem artichoke inulin, Baking powder, Baking soda, Cinnamon, Reb M* (stevia extract). Contains: Wheat. *Organic

The Nutrition of a Smoothie. The Joy of a Cupcake.

Made with 10+ fruits and vegetables and a source of vitamins and minerals from whole foods.

🥤 Green smoothie
🧁 Bakery cupcake
Cost per serving
$2.50
$11.99
$3.50
Nutrient density
★★★★★
★★★
★
Source of fibre
Lower in sugar
Vitamins & minerals present
+17
<9
<5
Dessert experience

Tasting is believing

We get it — a superfood cake sounds like a lie. But trust us, this one changes the game.

Shop All
5.0
Rated 5.0 out of 5 stars
Based on 115 reviews
100%would recommend this product
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115 reviews
  • SP
    Shalika P.
    Verified Reviewer
    26 minutes ago
    Rated 5 out of 5 stars
    Hands down

    This is by far my favourite!! Love it for breaky in the morning

    Was this helpful?
  • NG
    Nona G.
    6 days ago
    Rated 5 out of 5 stars
    Best flavour

    This is the best flavour out of all the cakes, I have this stocked for breakfast haha

    Was this helpful?
  • SJ
    Sarah J. L.
    6 days ago
    Rated 5 out of 5 stars
    would order again

    love that it's made in Canada and tax exempt. I love this!!

    Was this helpful?
  • HM
    Heidi M.
    Verified Reviewer
    6 days ago
    Rated 5 out of 5 stars
    I'm lazy AF and these were so easy

    Just popped everything in a mason jar and threw it in a microwave and it's the softest thing I've ever had for a mug cake. Love that it's healthy too! Sometimes, I add a 1/2 tsp of honey if I feel super indulgent but it's gooooooood

    Was this helpful?
  • MP
    Marie-Eve P.
    6 days ago
    Rated 5 out of 5 stars
    Délicieux et velouté!

    Délicieux et velouté!

    Was this helpful?

Go ahead and treat yourself

Life’s too short for boring cake.