We’ve reimagined cake to be just as indulgent as you remember—but made with fruits, veggies, and whole grains. No sugar crash. No preservatives. Just joy you can feel good about.

Iconicake proudly manufactures all of our innovative products in Canada with both locally sourced and imported ingredients.

We just launched on October 21st! You can purchase online here. We're also working hard to bring Iconicake to retail shelves soon—stay tuned!

Our headquarter is located in Montréal, Québec, Canada — and yes, on parle français aussi!

Yes! All our products are indeed all plant-based from start to finish.

Iconicake mixes are not gluten-free. We use a blend of unprocessed gluten-containing and gluten-free grains to achieve the perfect texture. While we never use processed or bleached white flour, our products are not suitable for those with gluten sensitivities or celiac disease. We prioritize nutrient-dense grains to deliver that same soft, fluffy cake you know and love—without compromising on quality.

Iconicake's products are not certified kosher. However, all of our ingredients are 100% plant-based, with no animal-derived components used in our formulations.

After over two years and hundreds of recipes, our founder Selva Balasingam perfected the art of turning nutritious veggies, fruits, and grains into cakes that taste just like your favorite childhood desserts—without the sugar crash or empty calories.

Absolutely! You can use any plant-based milk or oil you like—almond, oat, coconut, or whatever suits your taste. Prefer butter instead of oil? Go for it! Iconicake is flexible and easy to customize to your preferences.

Absolutely! Our cakes are soft, moist, and fluffy—just like the treats you remember. Because indulgence should never mean sacrificing texture or taste.

Our cake mixes use nutrient-rich fruits, veggies, and nutritious grains to deliver a dessert that’s truly nourishing. At $1.50 per serving, you’re investing in quality ingredients and real nutrition — not just sugar and preservatives. It’s dessert reinvented for your health and happiness.

We love to celebrate with limited-edition flavors for special occasions! Follow us on social media and sign up for our newsletter at the bottom of the page, so you don’t miss out.

Our vanilla extracts come from rare, high-quality beans sourced worldwide. They’re soaked in premium alcohol to preserve flavor—guaranteeing a rich, lasting taste that elevates every cake.

Unopened bags of Iconicake cake mix have a shelf life of up to 24 months when stored in a cool, dry place away from direct sunlight and moisture.

Yes, natural flavours can sometimes be derived from animal sources. However, Iconicake’s proprietary flavour blends are exclusively derived from sustainable plant sources, ensuring they are 100% plant-based and aligned with our commitment to transparency and conscious ingredient sourcing.

Registered Canadian nutritionists and dietitians follow strict professional guidelines when it comes to endorsing products privately to their clients—and at Iconicake, we fully respect that. If you're a registered practitioner in Canada or USA, you're welcome to reach out to us at inquiries@iconicake.com for a special discount code.

Food is personal, and there’s no one-size-fits-all approach. While some companies choose to work with “holistic nutritionists” for promotional purposes, our stance is different: it’s either strictly medical—or nothing at all.

We’re committed to transparency and integrity, which is why we leave the conversation open-ended. Every body is different, and nutritional needs vary. We encourage you to listen to your body, make informed choices that work for you, and consult a licensed medical professional if needed.

Iconicake is here to offer delicious, plant-based treats made with wholesome ingredients—what you choose to do with them is entirely up to you.

We certainly do!

Oh no! We’re sorry to hear that. Please email us at inquiries@iconicake.com with photos of the damaged items, and we’ll get it sorted ASAP.

Orders typically take 3-5 days to process. Once shipped, you’ll receive a confirmation email with tracking info based on your location.

Currently, we ship to Canada, the United States (excluding Alaska and Hawaii), Europe and Australia.

Shipping costs are based on the total weight of your order. The final shipping fee will be calculated and displayed at checkout.

Any duties, taxes, VAT, or other customs clearance fees are the customer's responsibility. Each country has its own rules regarding imported items. If you have questions or concerns about customs fees, please contact your local customs authorities. Delivery times might be affected by customs clearance delays, which are beyond our control.

If you are unsure about the customs duties or taxes applicable in your country, or if you are not a resident of the European Union, United Kingdom, United States, or Australia, we strongly recommend checking with your local customs authorities before placing an order. This will help you understand any potential charges and avoid surprises at the time of delivery.

Orders usually process within 24 hours, but if you contact us quickly, we’ll do our best to help. Email inquiries@iconicake.com with your order number as soon as possible

Sharing is caring, and we love passing along our creative ideas to you. While we don’t offer samples of our cake mixes, we do like to include a little surprise in every order—no matter how big or small. It’s our way of sprinkling in some extra magic for you to taste and enjoy! That said, we won’t lie—orders over $100 tend to get a few extra surprises.

If you fall in love with something we’ve tucked in, let us know! It might just make its way into a limited edition—or even become part of our permanent collection.

As a young company, we're excited to be reaching out to wholesalers who want to stock Iconicake goodies on their shelves. If you're a wholesaler, thank you for your interest in carrying our treats and joining us on our mission to revolutionize the dessert aisle! Let’s make dessert unforgettable—together.