Classy Vanilla

5.0
Rated 5.0 out of 5 stars
76 Reviews
$14.99

Traditional on the outside. Modernized with hidden nutrients on the inside.

At first glance, it looks like the vanilla cake you know and love. But beneath its soft, fluffy crumb lies a blend of hidden greens that quietly add more to every bite. It may not be stark white, but that's the beauty of real ingredients—flavour has colour. Real vanilla bean specks bring warmth and depth, creating a flavour that's rich, comforting, and anything but ordinary. Familiar enough to satisfy vanilla purists, yet thoughtfully reinvented for today's dessert lover, it's proof that classic comfort and modern ingredients can coexist beautifully.
Why you'll love it
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Source of dietary fibre
From real fruits and veggies

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Plant-Based Goodness
Made with 100% naturally sourced ingredients from around the world

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Jam-packed with fruits and veggies
Made with +10 micronutrient powered superfood ingredients

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Wholesome Grains
Made with wheat flour, brown rice, quinoa, oats, and chickpeas

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Lower Sugar
No processed sugar alcohols or artificial sweeteners

How to make it

You’ll need
¾ cup plant-based or dairy milk
¼ cup oil


What to do
Preheat oven to 350°F. Whisk milk, oil and Iconicake's Berry Red Velvet cake mix. Mix until combined. Pour batter into 6 greased or lined muffin tins or 7” cake pan. Bake for 17-20 minutes. Cool 10 minutes or at least 30 minutes before frosting. Enjoy!


Need to crush that sweet craving ASAP?
Add 3 tablespoons of cake mix to a mug, then add 2 tablespoons of any milk and 2 teaspoons of oil. Mix well until smooth. Microwave for 50–60 seconds. Let it cool slightly, then enjoy straight from the cup!


Want something extra?

  • Fold in ¼ cup of chopped fruits of the season
  • Stir in ¼ cup chocolate chips before baking
  • Mix in sprinkles before baking for funfetti energy
  • Swirl in 2 tablespoons jam of choice
  • Replace ¼ cup of milk with strongly brewed tea
Wholesome Ingredients
Satisfies Sweet Cravings
Easy to Bake

What's Inside Every Slice

We use only real fruits and vegetables — no artificial flavours, no concentrates.

Ingredient

7%

Iron — equivalent to 3.5 cups of kale

Ingredient

13%

Thiamine — equivalent to 2 cups of broccoli

Ingredient

6%

Riboflavin — equivalent to ½ cup of cooked oats

Ingredient

13%

Niacin — equivalent to ½ cup of cooked brown rice

Ingredient

18%

Folate — equivalent to 2 cups of spinach

Ingredient

20%

Selenium — equivalent to 2 cups of cooked quinoa

Ingredient

8%

Copper — equivalent to ¼ cup of cubed sweet potatoes

Ingredient

7%

Manganese — equivalent to 1 cup of cabbage

*equivalencies from the US Department of Agriculture Food Database

Timeless Classic

This isn’t just dessert—it’s a more thoughtful take on a classic. With hidden nutrients, real ingredients, and all the comfort of a traditional vanilla cake, Classy Vanilla is made for those who want more from their sweets. Delicious on its own and endlessly customizable, it's the perfect canvas for your favourite toppings, fillings, and creative twists.


The Good Stuff
❤️ Source of dietary fibre 
🌾 Excellent source of folate and selenium 
🌿 Packed with 12 superfood fruits and vegetables
⭐ Made with 4 nutrient-dense whole grains and legumes 
⚡ Made with micronutrient-powered plant ingredients 
🍭 60-70% lower in sugar than leading commercial brands


Ingredients
Ingredients Grain and legume powder blend (unbleached wheat flour*, brown rice*, chickpea*, quinoa*, oatmeal*), Sugars (evaporated cane juice*), Jerusalem artichoke inulin, Fruits and vegetables blend (baobab*, kale*, spinach*, broccoli*, celery*, cabbage*, beet*, carrot*, sweet potato*, apple*, tomato*, parsley*), Sunflower seed powder, Baking powder, Ground vanilla beans, Baking soda, Reb M* (stevia extract). Contains: Wheat. *Organic

The Nutrition of a Smoothie. The Joy of a Cupcake.

Made with 10+ fruits and vegetables and a source of vitamins and minerals from whole foods.

🥤 Green smoothie
🧁 Bakery cupcake
Cost per serving
$2.50
$11.99
$3.50
Nutrient density
★★★★★
★★★
★
Source of fibre
Lower in sugar
Vitamins & minerals present
+17
<9
<5
Dessert experience

Tasting is believing

We get it — a superfood cake sounds like a lie. But trust us, this one changes the game.

Shop All
5.0
Rated 5.0 out of 5 stars
Based on 76 reviews
Total 5 star reviews: 75 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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76 reviews
  • PG
    Patricia G.
    Verified Reviewer
    1 month ago
    Rated 5 out of 5 stars
    Tastes great and great ingredients

    Pretty good tasting mix, my family loved it

    Was this helpful?
  • HL
    Heath l.
    1 month ago
    Rated 5 out of 5 stars
    Vanilla

    I really loved them and it was so easy to make. Wife enjoyed them too, will become a part of our breakfast ritual!

    Was this helpful?
  • JQ
    Jam Q.
    Verified Reviewer
    1 month ago
    Rated 5 out of 5 stars
    Not super white

    But then this is all natural so I guess it’s normal. But it tasted really great though! 👍

    Was this helpful?
  • SL
    She L.
    1 month ago
    Rated 5 out of 5 stars
    Fluffy and so soft!!!

    These are SO GOOD.

    Was this helpful?
  • DG
    Dessert g.
    Verified Reviewer
    1 month ago
    Rated 5 out of 5 stars
    Vanilla yumminess

    Texture is good, the benefits are fab, taste is great, really no complaints!

    Was this helpful?

Go ahead and treat yourself

Life’s too short for boring cake.