Berry Velvet

5.0
Rated 5.0 out of 5 stars
90 Reviews
$14.99

Powered by berries and beets, not artificial colors.

It may look like an everyday red velvet cake—but this one is different. Made with a vibrant blend of five antioxidant-rich berries and vegetables, it delivers depth of flavor with a better-for-you twist. Its velvety crumb and subtle tart berry notes redefine what red velvet can be, crafted for those who want indulgence without compromise. We use real beets to achieve its signature red hue—so yes, we beet the system. Now you can enjoy red velvet cake and feel good about it.
Why you'll love it
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Source of dietary fibre
From real fruits and veggies

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Plant-Based Goodness
Made with 100% naturally sourced ingredients from around the world

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Jam-packed with fruits and veggies
Made with +15 micronutrient powered superfood ingredients

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Wholesome Grains
Made with wheat flour, brown rice, quinoa, oats, and chickpeas

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Lower Sugar
No processed sugar alcohols or artificial sweeteners

How to make it

You’ll need
¾ cup plant-based or dairy milk
¼ cup oil


What to do
Preheat oven to 350°F. Whisk milk, oil and Iconicake's Berry Red Velvet cake mix. Mix until combined. Pour batter into 6 greased or lined muffin tins or 7” cake pan. Bake for 17-20 minutes. Cool 10 minutes or at least 30 minutes before frosting. Enjoy!


Need to crush that sweet craving ASAP?
Add 3 ½ tablespoons of cake mix to a mug, then add 2 tablespoons of any milk and 2 teaspoons of oil. Mix well until smooth. Microwave for 50–60 seconds. Let it cool slightly, then enjoy straight from the cup!


Want something extra?

  • Toss in ¼ cup of berries for some extra fruity goodness
  • Frost with coconut whipped cream
  • Toss in some white chocolate chips before baking
  • Mix ½ teaspoon of orange zest into the batter before baking
  • Add 1 teaspoon of vanilla extract for homemade vibes
Wholesome Ingredients
Satisfies Sweet Cravings
Easy to Bake

What's Inside Every Slice

We use only real fruits and vegetables — no artificial flavours, no concentrates.

Ingredient

8%

Iron — equivalent to 4.5 cups of kale

Ingredient

244%

Vitamin C — equivalent to 2.5 cups of strawberries

Ingredient

13%

Thiamine — equivalent to 2 cups of carrots

Ingredient

8%

Riboflavin — equivalent to 1 ½ cups of cooked quinoa

Ingredient

11%

Niacin — equivalent to ⅓ cup of cooked brown rice

Ingredient

18%

Folate — equivalent to ½ cups of diced beets

Ingredient

8%

Phosphorus — equivalent to 1 ½ cups of cubed sweet potatoes

Ingredient

13%

Manganese — equivalent to 2 cups of cabbage

*equivalencies from the US Department of Agriculture Food Database

Super Berry-licious

Whether you’re in your glow-up era or simply looking to nourish your body without sacrificing dessert, Berry Red Velvet delivers! Made with real fruits and vegetables, it leaves behind the artificial colours, preservatives, and heavily processed ingredients found in many conventional treats. And before you ask—no, it doesn’t taste like beets. Pinky promise. What you will taste is a rich, velvety cake with a light, cloud-like crumb that may just redefine red velvet for you.

The Good Stuff
❤️ Source of dietary fibre
🌾 Excellent source of vitamin C, folate, and selenium
🌿Packed with 18 superfood fruits and vegetables
⭐ Made with 4 nutrient-dense whole grains and legumes
⚡ Made with micronutrient-powered plant ingredients
🍭 50-60% lower in sugar than leading commercial brands

Ingredients
Grain and legume powder blend (unbleached wheat flour*, brown rice*, chickpea*, quinoa*, oatmeal*), Sugars (evaporated cane juice*), Fruits and vegetables powder blend (beets*, blueberry*, strawberry*, raspberry*, blackberry*, cranberry*, baobab*, kale*, spinach*, broccoli*, celery*, cabbage*, beet*, carrot*, sweet potato*, apple*, tomato*, parsley*), Cinnamon, Jerusalem artichoke inulin, Baking powder, Ascorbic acid, Reb M* (stevia extract). Contains: Wheat. *Organic

The Nutrition of a Smoothie. The Joy of a Cupcake.

Made with 10+ fruits and vegetables and a source of vitamins and minerals from whole foods.

🥤 Green smoothie
🧁 Bakery cupcake
Cost per serving
$2.50
$11.99
$3.50
Nutrient density
★★★★★
★★★
★
Source of fibre
Lower in sugar
Vitamins & minerals present
+17
<9
<5
Dessert experience

Tasting is believing

We get it — a superfood cake sounds like a lie. But trust us, this one changes the game.

Shop All
5.0
Rated 5.0 out of 5 stars
Based on 90 reviews
Total 5 star reviews: 89 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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90 reviews
  • TP
    Timy p.
    2 months ago
    Rated 5 out of 5 stars
    Birthday cake!

    I made this for a birthday cake and everyone loved it! You can’t tell it’s a healthy cake that’s good for you!

    Was this helpful?
  • ML
    Mercury L.
    3 months ago
    Rated 5 out of 5 stars
    Yummy

    Had this mix sitting in my cupboard for months and finally tried it out. It’s absolutely good and I love berries will try chocolate frosting next time.

    Was this helpful?
  • TM
    Tyla m.
    Verified Reviewer
    3 months ago
    Rated 5 out of 5 stars
    I liked them

    For something really healthy I enjoyed them and felt less guilty frosting them!!

    Was this helpful?
  • SM
    Super m.
    3 months ago
    Rated 5 out of 5 stars
    It’s red naturally

    I’ve never seen a red velvet cake that contains natural red food coloring. My son loves red velvet cake and now I make these for him, please bring this back in stock ! 🙏💖

    Was this helpful?
  • BS
    Ben s.
    Verified Reviewer
    3 months ago
    Rated 5 out of 5 stars
    Actually really good

    First saw these on an influencer post and was sceptical but after trying this out, I was surprised. The batter is red and the taste of the muffins are truly delicious very tart and berry-ish. I think the primary flavour was raspberry so we ended up frosting it dark chocolate ganache and it was really really really amazing!!!

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Go ahead and treat yourself

Life’s too short for boring cake.