Classy Vanilla

5.0
Rated 5.0 out of 5 stars
90 Reviews
$14.99

Traditional on the outside. Modernized with hidden nutrients on the inside.

At first glance, it looks like the vanilla cake you know and love. But beneath its soft, fluffy crumb lies a blend of hidden greens that quietly add more to every bite. It may not be stark white, but that's the beauty of real ingredients—flavour has colour. Real vanilla bean specks bring warmth and depth, creating a flavour that's rich, comforting, and anything but ordinary. Familiar enough to satisfy vanilla purists, yet thoughtfully reinvented for today's dessert lover, it's proof that classic comfort and modern ingredients can coexist beautifully.
Why you'll love it
Icon

Source of dietary fibre
From real fruits and veggies

Icon

Plant-Based Goodness
Made with 100% naturally sourced ingredients from around the world

Icon

Jam-packed with fruits and veggies
Made with +10 micronutrient powered superfood ingredients

Icon

Wholesome Grains
Made with wheat flour, brown rice, quinoa, oats, and chickpeas

Icon

Lower Sugar
No processed sugar alcohols or artificial sweeteners

How to make it

You’ll need
¾ cup plant-based or dairy milk
¼ cup oil


What to do
Preheat oven to 350°F. Whisk milk, oil and Iconicake's Classy Vanilla cake mix. Mix until combined. Pour batter into 6 greased or lined muffin tins or 7” cake pan. Bake for 17-20 minutes. Cool 10 minutes or at least 30 minutes before frosting. Enjoy!


Need to crush that sweet craving ASAP?
Add 3 tablespoons of cake mix to a mug, then add 2 tablespoons of any milk and 2 teaspoons of oil. Mix well until smooth. Microwave for 50–60 seconds. Let it cool slightly, then enjoy straight from the cup!


Want something extra?

  • Fold in ¼ cup of chopped fruits of the season
  • Stir in ¼ cup chocolate chips before baking
  • Mix in sprinkles before baking for funfetti energy
  • Swirl in 2 tablespoons jam of choice
  • Replace ¼ cup of milk with strongly brewed tea
Wholesome Ingredients
Satisfies Sweet Cravings
Easy to Bake

What's Inside Every Slice

We use only real fruits and vegetables — no artificial flavours, no concentrates.

Ingredient

7%

Iron — equivalent to 3.5 cups of kale

Ingredient

13%

Thiamine — equivalent to 2 cups of broccoli

Ingredient

6%

Riboflavin — equivalent to ½ cup of cooked oats

Ingredient

13%

Niacin — equivalent to ½ cup of cooked brown rice

Ingredient

18%

Folate — equivalent to 2 cups of spinach

Ingredient

20%

Selenium — equivalent to 2 cups of cooked quinoa

Ingredient

8%

Copper — equivalent to ¼ cup of cubed sweet potatoes

Ingredient

7%

Manganese — equivalent to 1 cup of cabbage

*equivalencies from the US Department of Agriculture Food Database

Timeless Classic

This isn’t just dessert—it’s a more thoughtful take on a classic. With hidden nutrients, real ingredients, and all the comfort of a traditional vanilla cake, Classy Vanilla is made for those who want more from their sweets. Delicious on its own and endlessly customizable, it's the perfect canvas for your favourite toppings, fillings, and creative twists.


The Good Stuff
❤️ Source of dietary fibre 
🌾 Excellent source of folate and selenium 
🌿 Packed with 12 superfood fruits and vegetables
⭐ Made with 4 nutrient-dense whole grains and legumes 
⚡ Made with micronutrient-powered plant ingredients 
🍭 60-70% lower in sugar than leading commercial brands


Ingredients
Ingredients Grain and legume powder blend (unbleached wheat flour*, brown rice*, chickpea*, quinoa*, oatmeal*), Sugars (evaporated cane juice*), Jerusalem artichoke inulin, Fruits and vegetables blend (baobab*, kale*, spinach*, broccoli*, celery*, cabbage*, beet*, carrot*, sweet potato*, apple*, tomato*, parsley*), Sunflower seed powder, Baking powder, Ground vanilla beans, Baking soda, Reb M* (stevia extract). Contains: Wheat. *Organic

The Nutrition of a Smoothie. The Joy of a Cupcake.

Made with 10+ fruits and vegetables and a source of vitamins and minerals from whole foods.

🥤 Green smoothie
🧁 Bakery cupcake
Cost per serving
$2.50
$11.99
$3.50
Nutrient density
★★★★★
★★★
★
Source of fibre
Lower in sugar
Vitamins & minerals present
+17
<9
<5
Dessert experience

Tasting is believing

We get it — a superfood cake sounds like a lie. But trust us, this one changes the game.

Shop All
5.0
Rated 5.0 out of 5 stars
Based on 90 reviews
100%would recommend this product
Slide 1 selected
Write a Review (Opens in a new tab)
90 reviews
  • VB
    Veratalia B.
    5 days ago
    Rated 5 out of 5 stars
    I love this cake! It comes out amazing every time.

    I love adding some lemon zest and blueberries in the morning for a warm muffin during the cooler days....

    Was this helpful?
  • GR
    Gretchen R.
    5 days ago
    Rated 5 out of 5 stars
    Best flavour!!!

    I don't like chocolate but this one hit the spot! It's simple and amazing with whipped cream and strawberries.

    Was this helpful?
  • KK
    Kathleen K.
    Verified Reviewer
    5 days ago
    Rated 5 out of 5 stars
    great for singles

    I live alone and don't want to bake a dozen cakes at a time. this was perfect and delicious

    Was this helpful?
  • Z
    Zofi
    Verified Reviewer
    5 days ago
    Rated 5 out of 5 stars
    coconut cake

    Easy to follow, replaced with coconut oil and coconut milk for extra flavor with some shredded coconut, was really amazing and loved the versatility

    Was this helpful?
  • AP
    Aunty P.
    Verified Reviewer
    3 weeks ago
    Rated 5 out of 5 stars
    versatile

    The vanilla was the most versatile and adaptable cake mix, I added shredded apples, really old bananas and a bit of sourdough discard swirled in with a bit of oil and cocoa.

    It was out of this world! It’s now super duper food cake lolll

    Was this helpful?

Go ahead and treat yourself

Life’s too short for boring cake.